BASED IN GUADALAJARA, MEXICO

Good design starts with better questions. Everything else is just making the answers behave.

For ten years, I’ve been designing products and the systems behind them, mostly asking why something is hard to use, and then quietly making it not be.

Selected work

Case studies

  • Two component panels joined by a line with an orange node at the junction

    REDWOOD DESIGN SYSTEM · ORACLE

    Not just a bug

    Identifying the common system issue behind a growing list of accessibility problems.

    Read case →
  • A circle split into light and orange halves beside a block of text lines

    REDWOOD DESIGN SYSTEM · ORACLE

    Enforce or enable?

    How much accessibility should a design system take responsibility for?

    Read case →
  • Line drawing of Troquer mobile app screens with a single orange accent

    PRODCUT DESIGN · TROQUER

    Resale, reworked

    Updating Troquer’s mobile experience with its new brand.

    Read case →

About

Attention, applied at scale.

I’ve started my career in visual communication and graphic design, but I’ve been dedicated to product and interaction design for the last seven years, from designing apps and websites to contributing to the interaction design of the enterprise design system.

Since I began my career, I’ve found that the most meaningful part of work is understanding, asking questions, staying curious, connecting with others, and trying even when the outcome isn’t certain.

More about me